Sending cold emails is a great way for artists to get more gigs, meet with people in the business, and grow their network. If you send a good cold email, you can stand out in a busy market and make a good impact on producers, places, and hiring agents. Here is a complete guide to help you get the most out of cold emailing.
- Do some research on your targets.
Find Useful Contacts – Venues Look for booking agents or venue managers who are in charge of setting up shows.
- organizers: Look for organizers who work with bands like yours or who have hosted bands like yours before.
- Agents: Get in touch with booking agents who work with artists in the same field as you.
Get Information: – call Details: Make sure you have the right email address and phone number for the person you want to call.
- Preferences: Find out what the venue or producer likes and what they’ve booked in the past so you can make your pitch fit their needs.
- Write an interesting subject line
Be Brief and Clear: – Example: “Booking Request: [Name of Your Band or Artist] for [Name of Venue or Promoter’s Event]”
To get people interested, you could say something like, “Exciting New Act Seeking Opportunities: [Your Band/Artist Name]”
Stay away from spam traps: -Subject lines that are too unclear or try to get people to click on them may be marked as spam.
- Write an email that is relevant to you.
“Begin with a Strong Opening”: – “Greet the Recipient by Name”: Use their first name to get to know them better.
— A case in point: “Hi [Name of Recipient],”
- Introduce Yourself: – Add Important Details: Introduce yourself or your band briefly and talk about your most important accomplishments or shows.
— A case in point: “My name is [Your Name], and I play [Role] for [Your Band/Artist Name].” Our music has been played on [Platform/Media], and we just played at [Notable Venue/Event].
Please make your pitch and state your purpose. Make it clear why you’re reaching out and what you want (like getting a gig, working together, etc.).
— A case in point: “I am writing to ask if it is possible to book a performance at [Venue Name] in the coming [Month/Season].” We think our [Genre/Style] would be a good fit for your setting.
Showcase Your Unique Selling Points: Talk about what makes you different and why you’d be a good fit for their event or place.
— A case in point: “Our lively live shows and unique sound have always kept people interested and gotten good reviews.” There’s no doubt that we can give your place a new and exciting show.
Include a Call to Action: – Suggest What to Do Next:** Ask for an answer or a follow-up meeting to talk about more information.
— A case in point: “I’d love to talk to you more about this chance.” Could we talk or meet for a short time next week?”
Close professionally: – Thank the Recipient: Let them know you value their time and attention.
— A case in point: “Thank you for taking our question into account.” I’m looking forward to the chance to work with you.
- Provide materials to support
You should include links to your music samples or links to your EPK (Electronic Press Kit). For music samples, you should include links to your music on streaming services like Spotify and SoundCloud.
- Videos of live performances: Share links to videos of your live shows or past gigs to show that you can handle being on stage.
Add Important Files – EPK or Press Kit: If you have an EPK or press kit with your bio, photos, and contact information, please include it.
Make Sure Accessibility — Check Links Make sure all the links work and take you to the right page.
- Follow up in a planned way
Wait a Proper Amount of Time: – Follow-Up Timing: Don’t send a follow-up email for at least one to two weeks.
Write a Nice Reminder: – Thank You Again for Your Interest: Kindly remind them of the last email you sent and let them know you’re still interested.
— A case in point: “Hi [Name of Recipient], I wanted to follow up on my last email about [Venue Name] being a possible venue for a booking. I’m still very interested and would love to talk more about this chance.
6. Make your email work better
Read Over Carefully: – Look for Mistakes: Make sure there are no word or grammar problems in your email.
Tone and Language: Keep It Professional: Use a professional tone and avoid using too much relaxed language.
Be sure your emails work – Check them out on different devices Make sure that your email looks good on a number of different email apps and devices.
- Keep track of and look over your efforts
Use tracking tools: – Keep an eye on opens and clicks: Track how many people open and interact with your emails using email tracking tools.
Look at Responses: – Check for Success: Figure out which methods work best and make changes to your plan based on what people say and what happens.
Final Thoughts
Sending cold emails can be a great way to get more business and connect with people who work in your field. You can improve your chances of success by learning about your targets, writing personalized and interesting emails, and following up in a planned way. Armus Digital offers a wide range of services, such as marketing and advertising tools, that can help you make sure your music is heard by people all over the world. This will also help you find live performance chances.