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Spotify pre-save efforts are a great way to get people excited about your new releases and get more people to play them right away. If you ask your fans to pre-save your track before it goes live, it will get more attention and progress on the day it does. Here’s how to set up and push a Spotify pre-save strategy that works, along with how Armus Digital can help you.
1. Make an Impressive Pre-Save Offer
Fans will be more likely to pre-save your track if you offer them exclusive material, early access to the song, or special benefits like limited edition products.
- Interesting Visuals: Make images and marketing materials that stand out and show how pre-saving your track can help. Pro Tip To get your songs out there and set up pre-save links, use Armus Digital. Make sure that the advertising materials for your future release show how professional and high-quality it is.
Setting up your pre-save campaign is step two.
- Pick a Pre-Save Tool: To make and run your pre-save campaign, use tools like Show.co, Feature.fm, or SmartURL. You can share a unique pre-save link with your viewers that these tools make.
- Log in to Spotify: Make sure that your pre-save tool works with Spotify and makes it easy for fans to save your track to their Spotify album ahead of time. Pro Tip Armus Digital’s marketing services make sure that your music is ready to be put on Spotify and other sites. Work with your pre-save tool to make sure the release process goes smoothly.
- Get the word out about your pre-save campaign
- For social media, post your pre-save link on all of your accounts. Get people to pre-save your track by making your posts, stories, and videos interesting.
If you have an email newsletter, send it to your followers with the pre-save link and information about your next release. Stress the advantages of saving ahead of time and any special material you’re giving away. - Webmaster Tools Integration: Make it easy for people to save your track ahead of time by adding a pre-save button or link to your website. Pro Tip: Use Armus Digital’s tools for world marketing and release to reach more people. Armus Digital gives you information and data that you can use to make your marketing more effective.
- Pay attention to your audience
- Get to know your fans better by replying to their comments and messages about the pre-sale promotion. Thank them for their help and keep them excited about the reveal.
- Wait lists and reminders: As the release date gets closer, use countdowns and notes on social media and in your email messages to get people excited. Pro Tip The data tools at Armus Digital can help you keep track of success and participation measures. Change your marketing plan based on this information and keep the energy going until the release.
- Keep an eye on and improve your campaign The amount of pre-saves, contact rates, and total reach should all be tracked to see how well your pre-save promotion is doing.
- Look at the Results: Look at how the pre-save campaign affected your first plays and general results on Spotify after the release. Pro Tip Armus Digital gives you thorough reports and analytics on how your music is doing. You can use these details to figure out how well your pre-save campaign worked and to improve how you promote future versions.
Final Thoughts
Pre-save efforts on Spotify are a good way to get people excited about your new music and get more people to play it right away. You can make your track more visible and successful by making an appealing offer, setting up your campaign properly, advertising it through different channels, and interacting with your audience. Armus Digital offers a wide range of music marketing and promotion tools that can help you with your project. These tools can help you make sure the release goes smoothly and help you track and improve your campaign for the best results. Follow these steps to get the most out of pre-save efforts and make your songs reach and affect more people.